She has already teased sultry images of herself dressed in the guises of vixen, goddess and flapper girl in an advertising campaign for her perfume Fantasy Twist.
And now, the official commercial for Britney Spears’ perfume Fantasy Twist has been released and shows the singer strutting her stuff along a hotel corridor.
‘Really proud and excited to finally show u my #FantasyTwist commercial: Do u love?;’ the singer tweeted, posting a link to the video.
What’s your fantasy: Britney appeared in the guise of a goddess in the new commercial for her fragrance Fantasy Twist
All that glitters: The singer showed off her trim legs in the see-through skirt
The commercial begins with the 30-year-old striding down a hotel corridor, with several different hotel guests peeking through keyholes at her.
A male DJ, a dressmaker and excitable tourist all gawp at Britney as she tries out some sexy dance moves to her song Gasoline.
First up is the pop star we know and love in a sleek sequinned silver mini dress, black tights and shoes, before she turns into goddess Britney, complete with sheer gold dress, headdress, ornate feathered shoulders and sheer skirt.
Silver lining: The ‘original’ Britney steps out of the elevator to turn into various different guises
Ooops I did it again: The singer-turned X Factor judge looked stunning as she strode down the corridor
Next up, an excited girl unpacking her suitcase looks through the keyhole at black and white flapper girl Britney, in a fringed dress and headdress and blonde wavy wig.
The star seems to enjoy her roaring twenties look the best, laughing as she twirled round in her glittering ensemble.
The star is clearly excited about her image changes, having recently tweeted some teaser behind-the-scenes clips of the commercial: ‘Which 1 do y’all like best? #FlapperBritney, #GoddessBritney or #VixenBritney?’she wrote.
Give it a whirl: The singer looked striking in her eye-catching gold headdress
Golden girl: The star’s new fragrance combines two of her top selling perfumes in one bottles
She added: ‘LOVED trying new looks & playing different characters in my Fantasy Twist shoot. 1 of my favourite things to do!! Got a few clips for u…’
‘Vixen’ Britney is the most distinctive transformation with the singer sporting a short dark wig, a revealing pair of sparkly black hotpants and halter top.
A large crucifix and cloak style jacket complete the look, along with layers of dark make-up and heavy pink blusher.
The roaring 20s: Britney sported a fringed dress and headdress complete with blonde wavy wig for the flapper section
Strike a pose: Britney looked like she was having the best time in her shiny 20s get up
In a spin: Britney has tweeted that dressing up in a variety of guises is one of her favourite things to do
Taking the plunge: The singer showed off her curvy frame in the low cut dress
Britney’s Midnight Fantasy, smelling of black cherries, plum and musk, is said to be for the romantic and sensual, while the pink Fantasy scent has hints of kiwi, jasmine and cupcakes for the light at heart.
‘I created Fantasy Twist while I was on my Femme Fatale tour,’ she recently told Lucky magazine.
‘I wanted to take my favourite scents with me – Fantasy Twist is perfect because it gives me two great fragrances to choose from in one bottle!’
The rear view: Britney showed off her pert posterior as the Vixen, in a pair of ultra short sparkly hotpants
Back to black: Britney’s vixen character echoes the ‘Midnight fantasy’ section of the perfume
The star is currently in the midst of the X Factor live shows where she is mentoring the teens category.
‘SO proud. My kids lit that stage on fire tonight!!! Pretty please make sure they stay for another week…’ she wrote after Wednesday night’s show.
She later added: ‘Thank u all for supporting my talented teens. Means the world to me & to them,’ she tweeted on Keep voting http://www.thexfactorusa.com/vote Xxoo’
Through the keyhole: The commercial shows hotel dwellers peering at Britney as she struts along the outside corridor
The payoff: The commercial ended with the slogan alluding to Britney’s ‘fantasy’
And it seems her two sons Preston, seven, and Jayden James, six, are particularly impressed with her new role.
Britney told Lucky that they think that she is a ‘superhero’ when they see her on television judging the hit reality show.
She told the magazine: ‘The boys try to figure out where I go when I go film X Factor. They’re like, “Mommy’s going off to be a superhero.”‘
Two in one: The new Fantasy twist fragrance features two of the star’s successful fragrances
